PARTNERS

The media hear and tell stories about bullying and many want to be part of the solution. The Pledge organizing committee thanks these local media partners for their support:

• We are asking all media in Thames Valley (Middlesex, Oxford and Elgin Counties), Barrie, Kitchener-Waterloo and Windsor to join us in Living The Pledge. We hope you will join us in encouraging all members of your audience to take a stand against bullying.

• A logo brands the campaign in print and online media.

• Four PSA’s will rotate on CTV stations in Barrie, Kitchener-Waterloo, London and Windsor.

How can your media outlet help?

• Run PSAs/advertorials starting in September to raise awareness about The Pledge;

• News stories about bullying during Bullying Awareness and Prevention Week (Nov. 12-16, 2012).  The TVDSB Public Affairs Office and the Committee members will identify people to profile for media stories, i.e. reformed bullies, victims of bullies, experts in bullying and aggressive behaviour, student leaders dedicated to keeping their schools and neighbourhoods safe, etc.

• Morning crews at local radio stations take The Pledge on air at 7:55 a.m. on Monday, November 12 so that no matter what station community members tune into in their cars and in their workplaces, they’ll hear about The Pledge. We’ll also provide a member of the Committee to come to the studio or be available by telephone to talk about the campaign on the air;

• Media may contact participating organizations, identified on the website as Community Partners, for photos and interviews about how they’re Living The Pledge;

• Any ideas your media outlet can think of to encourage people in the community to take The Pledge!